WTA • Xianghu Dialogue 2022

As the global travel and tourism gradually recovers and returns to a post-pandemic new normal, many have adopted a myriad of innovative ways to communicate, market and operate their business. Opportunities to thrive in the altered landscape of the tourism sector do exist. Uncovering and exploring these opportunities for growth requires a thoughtful and rigorous effort as we recognize that global markets, media and consumer consumption are not created equal. With this in mind, WTA is bringing back its signature Xianghu Dialogue in Hangzhou, China on November 7 through 10, 2022. Through this, we hope to forge a path to a future that fulfills the potential and promise of travel and tourism as a major force of change and progress. This year's theme—Harmonious Symbiosis: A New Paradigm for a New Tourism—acknowledges our collective goal of a tourism reset for the revival of our industry.