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Registration and hotel check-in

Lobby area
F1 New Century Grand Hotel, Hangzhou

Registration and hotel check-in

Lobby area
F1 New Century Grand Hotel

4th Session of 1st WTA Council
WTA Annual Meeting
WTA ·Xianghu Dialogue • Opening and Acknowledgements
Shijun Liu

Moderator: Mr. LIU Shijun, WTA Secretary-General

  • Shijun Liu (Secretary-General at WTA)

    Shijun Liu

    Secretary-General at WTA
WTA · Xianghu Dialogue • Welcome Remarks
Qiang DUAN•Rafael Dezcallar Mazarredo•Guili Tong

Mr. DUAN Qiang, WTA Chairman

Governor of Zhejiang Province

H.E. Mr. Rafael Dezcallar Mazarredo, Ambassador of the Kingdom of Spain

Ms. TONG Guili, Deputy Secretary of the Hangzhou Municipal CPC Committee

  • Qiang DUAN (Chairman at World Tourism Alliance)

    Qiang DUAN

    Chairman at World Tourism Alliance
  • Rafael Dezcallar Mazarredo (Ambassador at Embassy of Spain)

    Rafael Dezcallar Mazarredo

    Ambassador at Embassy of Spain
  • Guili Tong (Deputy Secretary of the Hangzhou Municipal CPC Committee)

    Guili Tong

    Deputy Secretary of the Hangzhou Municipal CPC Committee
Keynote Speech • Maintaining and Improving Global Tourism Management and Involvement

Speaker: Person in charge from an International Organization

Speech • Enhancing Tourism Cooperation and Coordination Among Nations
Rita Marques

演讲人：国际政要

  • Rita Marques (Secretary of State for Tourism of the Portuguese Republic)

    Rita Marques

    Secretary of State for Tourism of the Portuguese Republic
Speech • Topic TBD
Xu Zhang
Coffee Break
Speech • Post COVID-19 Global Tourism Industry Challenges and Revitalization
Gloria Guevara
Speech • Coping with Post COVID-19 Challenges
Jane Sun
Crisis Management and Corporate Responsibility
Jun Yao
Release of WTA Best Practice in Poverty Alleviation through Tourism 2020

Jointly Released by WTA, IPRCC and World Bank

Speech -Presentation on the Practice of Poverty Alleviation through Tourism at the Azheke Village, Yunnan Province
Jigang Bao
  • Jigang Bao (Professor at Sun Yat-sen University)

    Jigang Bao

    Professor at Sun Yat-sen University

    Changjiang Distinguished Professor, President of the Tourism Education Branch of China Tourism Association, Professor of Sun Yat-sen University

    More information about speaker
Lunch
Speech • Tourism for the Protection and Preservation of Intangible Cultural Heritage
Jianbo Zhong
Speech • A Responsible Local Restart of Tourism to Drive International Recovery and Cooperation
Pansy Ho
  • Pansy Ho (Vice Chairman and Secretary-General at GTEF)

    Pansy Ho

    Vice Chairman and Secretary-General at GTEF

    Ms. Pansy Ho is the chairman of Global Tourism Economy Research Centre (GTERC) and the Vice-Chairman & Secretary-General of Global Tourism Economy Forum. She is also the Group Executive Chairman and Managing Director of Shun Tak Holdings Limited, a leading Hong Kong listed conglomerate with core businesses in the transportation, property, hospitality and investment sectors. In addition, Ms. Ho serves as the Co-Chairperson and Executive Director of MGM China Holdings Limited, and Director of Sociedade de Turismo e Diversoes de Macau, SA.

    Over the years, Ms. Ho actively contributes to the promotion of tourism development on a global scale. She is Executive Committee Member of World Travel & Tourism Council and Vice President of China Chamber of Tourism of All-China Federation of Industries and Commerce (“ACFIC”). In 2011, she founded the Global Tourism Economy Research Centre, organizer of the annual international event -- Global Tourism Economy Forum, and co-publishes an annual research report on Asia Tourism Trends with the World Tourism Organization. Ms. Ho was appointed the first official PATA Foundation Ambassador in 2013, and UNWTO Tourism Ambassador in 2018.

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Speech • Promoting Tourism for Poverty Alleviation in Undeveloped Destinations and Integration of Culture and Tourism
Weizhong Chen
Speech • Achieving a Win-win Situation for Tourism and the Environment
Steve Blake
Coffee Break
Speech • Culture-Tourism Integration and Development of Innovation Model
Fan Bai
Speech • Crisis Management for Tourism Industry – from the Perspective of a Regulator
Ziyu Chu
Panel • Tourism Industry Crisis Management and Countermeasures in a COVID-19 World
Arthayudh SRISAMOOT•Ding Ren•Xiaomei Wu•Eduardo Santander•Dingbo Qin•Qinghua Wang

Host: Ms. WU Xiaomei, Deputy Secretary-General at China Tourism Association

Panelists:
One of the participating Ambassadors

Mr. QIN Dingbo, Deputy Director-General of Chongqing Municipal Commission of Culture and Tourism Development, China

Mr. Eduardo Santander, Executive Director of the European Travel Commission (ETC)

Mr. REN Ding, Chairman of Sichuan Tourism Investment Group Co., Ltd.

Ms. XIN Tao, Secretary-General of China Tourist Hotels Association

Person in charge from an airline company

  • Arthayudh SRISAMOOT (Ambassador of the Kingdom of Thailand)

    Arthayudh SRISAMOOT

    Ambassador of the Kingdom of Thailand
  • Ding Ren (Chairman at Sichuan Tourism Investment Group Co., Ltd.)

    Ding Ren

    Chairman at Sichuan Tourism Investment Group Co., Ltd.
  • Xiaomei Wu (Deputy Secretary-General at China Tourism Association)

    Xiaomei Wu

    Deputy Secretary-General at China Tourism Association
  • Eduardo Santander (Executive Director of ETC)

    Eduardo Santander

    Executive Director of ETC
  • Dingbo Qin (Deputy Director-General of Chongqing Municipal Commission of Culture and Tourism Development)

    Dingbo Qin

    Deputy Director-General of Chongqing Municipal Commission of Culture and Tourism Development
  • QW

    Qinghua Wang

    Director-General of Xi’an Municipal Bureau of Culture and Tourism at China
Speech • Promote Quality Development of Tourism Industry by Digitalization
Zhuoran Zhuang
Transformation and Creation – Changes and Consequences of COVID-19 in the Tourism Industry
Feng LIU•Adam Burke•Lei Ge•Guizhen Sun•Jean Charles FORTOUL•Sashuang YAN
  • Feng LIU (Founder of Beijing Davost Tourism Cultural Creativity Co., Ltd)

    Feng LIU

    Founder of Beijing Davost Tourism Cultural Creativity Co., Ltd
  • Adam Burke (President and CEO of Los Angeles Tourism & Convention Board)

    Adam Burke

    President and CEO of Los Angeles Tourism & Convention Board
  • Lei Ge (Executive General Manager at Beijing CYTS linkage PR Consulting Co. Ltd)

    Lei Ge

    Executive General Manager at Beijing CYTS linkage PR Consulting Co. Ltd
  • Guizhen Sun (Secretary-General at China Association Of Travel Services)

    Guizhen Sun

    Secretary-General at China Association Of Travel Services
  • Jean Charles FORTOUL (CEO of Asia Pacific Resorts at Club Med)

    Jean Charles FORTOUL

    CEO of Asia Pacific Resorts at Club Med
  • SY

    Sashuang YAN

    Deputy Director-General of Sichuan Provincial Department of Culture and Tourism,
Speech • Report on World Tourism Development 2020: Confidence in Market Recovery & Challenges of Industry Transformation
Bin Dai
  • Bin Dai (President at China Tourism Academy)

    Bin Dai

    President at China Tourism Academy

    Dai Bin, PhD. in economics, professor, and president of China Tourism Academy. He is also serving as director of the Academic Committee; expert member of Group Emergency Office of the State Council; referee of the National Tourist Hotel Star Rating Committee, academic member of "Tourism Tribune"; and editor of "China Tourism Hotel". He was promoted to full professor by the Beijing Municipal Education Commission as an exception in 2003; selected to the first “Beijing top creative talents Hundred Talents Program” in 2005; awarded with "outstanding teachers in Beijing", "national excellent teacher" in 2006 and 2007 respectively; selected as a member of "National library cadre education and training of teachers."
    His research focus refers to tourism business management and tourism industrial economics. He has published more than 300 academic papers and 30 published monographs, translations and textbooks; hosted over 70 projects involving the enhancement of tourism industry development quality, China’s economic operation and development forecast, and national-wide investigation of tourist satisfaction; delivered over 800 keynote speeches.

    More information about speaker
Speech • Investment and Expansion Strategies for Enterprises in the Era of Cultural and Tourism Integration
Jim Qian
Speech • Looking into the Future of Hospitality Industry
Rungang Zhang
Speech • Non-Government Organization and Global Tourism Management Innovation
Roger Dow
Coffee Break
Speech • Tourism -- a Lifestyle in the Making
Rongkai Chen
Speech • Technological Innovation • a Driving Force for Tourism
Stanley Chen
Speech • Covid-19 The Impact on Global Aviation and Changing Travel Patterns
Karen Zhang
Panel • New Media Hotspots and Industrial Transformation
Yang LI•Zhaohui Liu•Yuan Zhang•Chunfeng WANG•Ethan ZHU•Yahui Zhao•Feng Lan

Host: Mr. ZHANG Yuan, Director of the General Administration Division, WTA

Panelists:
Ms. LIU Zhaohui, Founder of Tripvivid.com

Persons in Charge from social media such as Douyin, Kuaishou, Xiaohongshu, etc.

Persons in charge from traditional media

  • Yang LI (Founder & CEO of Lvjie.com.cn)

    Yang LI

    Founder & CEO of Lvjie.com.cn
  • Zhaohui Liu (Founder of Tripvivid.com)

    Zhaohui Liu

    Founder of Tripvivid.com
  • Yuan Zhang (Director of General Administration Division,WTA)

    Yuan Zhang

    Director of General Administration Division,WTA
  • Chunfeng WANG (Vice President at Beijing Utour International Travel Service Co., Ltd)

    Chunfeng WANG

    Vice President at Beijing Utour International Travel Service Co., Ltd
  • EZ

    Ethan ZHU

    President at TripAdvisor China
  • YZ

    Yahui Zhao

    Senior Editor at The People's Daily, Chairman and President of The People’s Cultural Tourism
  • FL

    Feng Lan

    Director-General of Harbin Municipal Bureau of Culture, Broadcasting, Television and Tourism
Remarks • Industrial Transformation and Educational Growth
Lili Liu•Shijun Liu

Moderator: Ms. LIU Lili, Secretary-General of Tourism Education Branch of China Tourism Association

Speakers:
Mr. LIU Shijun, Secretary-General of WTA

Head of Tourism Education Branch of China Tourism Association

  • Lili Liu (Secretary-General at Tourism Education Branch of China Tourism Association)

    Lili Liu

    Secretary-General at Tourism Education Branch of China Tourism Association
  • Shijun Liu (Secretary-General at WTA)

    Shijun Liu

    Secretary-General at WTA
Release of International Tourism Education Development Report

Jointly released by WTA, Nankai University, Tourism Education Branch of China Tourism Association
Presenter: Prof. QIU Hanqin, Dean of College of Tourism and Service Management, Nankai University

Keynote Speech • Development and Innovation in Tourism Education in the New Normal
Qiuju Luo•Jigang Bao•Kaye Chon•Chuk Kwan VONG•Charles Arcodia•Geoffrey Wall•Chris Ryan

Host: Prof. LUO Qiuju, Associate Dean at School of Tourism Management, Sun Yat-sen University

Speakers:
Prof. BAO Jigang, Changjiang Distinguished Professor, President of the Tourism Education Branch of China Tourism Association, Professor of Sun Yat-sen University

Prof. Kaye Chon, Dean of School of Hotel and Tourism Management, Hong Kong Polytechnic University

Prof. HUANG Zhujun, President of Macao Institute for Tourism Studies

Prof. Charles Arcodia, Associate Dean of Business School, Griffith University

Prof. Geoffrey Wall, Distinguished Professor Emeritus, University of Waterloo

Prof. Chris Ryan, Professor at School of Management, University of Waikato

  • Qiuju Luo (Deputy Dean at School of Tourism Management, Sun Yat-sen University)

    Qiuju Luo

    Deputy Dean at School of Tourism Management, Sun Yat-sen University
  • Jigang Bao (Professor at Sun Yat-sen University)

    Jigang Bao

    Professor at Sun Yat-sen University
  • Kaye Chon (Dean of School of Hotel and Tourism Management at The Hong Kong Polytechnic University)

    Kaye Chon

    Dean of School of Hotel and Tourism Management at The Hong Kong Polytechnic University
  • Chuk Kwan VONG (President at Macao Institute for Tourism Studies)

    Chuk Kwan VONG

    President at Macao Institute for Tourism Studies
  • Charles Arcodia (Deputy Head of Department of Tourism, Sport and Hotel Management at Griffith Business School)

    Charles Arcodia

    Deputy Head of Department of Tourism, Sport and Hotel Management at Griffith Business School
  • Geoffrey Wall (Distinguished Professor Emeritus at University of Waterloo)

    Geoffrey Wall

    Distinguished Professor Emeritus at University of Waterloo
  • Chris Ryan (Professor,Emeritus Editor of Tourism Management at University of Waikato Management School)

    Chris Ryan

    Professor,Emeritus Editor of Tourism Management at University of Waikato Management School
Coffee Break
Panel I • Tourism Education in the Transformation Era: Its Mission and Purpose
Nigel Morgan•Hanqin Qiu•Da Shi•Haiyan Song•Honggang Xu•David CHAN

Host: Prof. XU Honggang, Dean of School of Tourism Management, Sun Yat-sen University

Panelists:
Prof. SONG Haiyan, Associate Dean at School of Hotel and Tourism Management, Hong Kong Polytechnic University

Prof. Judith Mair, Discipline Leader, Tourism at The University of Queensland Business School

Prof. QIU Hanqin, Dean of School of Tourism and Service, Nankai University

Prof. Nigel Morgan, Head of School of Hotel and Tourism Management, University of Surrey

Prof. SHI Da, Executive Dean of Surrey International Institute, Dongbei University of Finance & Economics

  • Nigel Morgan (Head at School of Hotel and Tourism Management, University of Surrey)

    Nigel Morgan

    Head at School of Hotel and Tourism Management, University of Surrey
  • Hanqin Qiu (Dean at College of Tourism and Service Management, Nankai University)

    Hanqin Qiu

    Dean at College of Tourism and Service Management, Nankai University
  • Da Shi (Executive Dean at Surrey International Institute, Dongbei University of Finance & Economics)

    Da Shi

    Executive Dean at Surrey International Institute, Dongbei University of Finance & Economics
  • Haiyan Song (Deputy Dean at School of Hotel and Tourism Management at The Hong Kong Polytechnic University)

    Haiyan Song

    Deputy Dean at School of Hotel and Tourism Management at The Hong Kong Polytechnic University
  • Honggang Xu (Dean at School of Tourism Management, Sun Yat-sen University)

    Honggang Xu

    Dean at School of Tourism Management, Sun Yat-sen University
  • David CHAN (Director of School of Hotel & Tourism Management at The Chinese University of Hong Kong)

    David CHAN

    Director of School of Hotel & Tourism Management at The Chinese University of Hong Kong
Panel II • New Challenges and New Ideas for Tourism Education in a Post-COVID 19 World
Jihong Fu•Huimin Gu•Qiang Guo•Lin Lu•Kunxin Wang•Youcheng Wang

Host: Prof. GU Huimin, Dean of School of Tourism Science, Beijing International Studies University

Panelists:
Prof. LU Lin, Vice President of Anhui Normal University

Prof. WANG Kunxin, Deputy Secretary-General of WTA, Professor at Tourism College of Zhejiang

Prof. Fu Jihong, Vice Principal of Yunnan College of Tourism Vocation

Prof. GUO Qiang, Dean of Tourism College at Hainan University

Prof. WANG Youcheng, Dean of Rosen College of Hospitality Management, University of Central Florida

  • Jihong Fu (Vice Principal at Yunnan College of Tourism Vocation)

    Jihong Fu

    Vice Principal at Yunnan College of Tourism Vocation
  • Huimin Gu (Dean at School of Tourism Sciences, Beijing International Studies University)

    Huimin Gu

    Dean at School of Tourism Sciences, Beijing International Studies University
  • Qiang Guo (Dean at Tourism College at Hainan University)

    Qiang Guo

    Dean at Tourism College at Hainan University
  • Lin Lu (Vice Principal at Anhui Normal University)

    Lin Lu

    Vice Principal at Anhui Normal University
  • Kunxin Wang (Deputy Secretary-General at WTA)

    Kunxin Wang

    Deputy Secretary-General at WTA
  • Youcheng Wang (Dean at Rosen College of Hospitality Management, University of Central Florida)

    Youcheng Wang

    Dean at Rosen College of Hospitality Management, University of Central Florida
Discussion and Conclusion
Jigang Bao

Host: Prof. BAO Jigang, Changjiang Distinguished Professor, President of the Tourism Education Branch of China Tourism Association, Professor of Sun Yat-sen University

  • Jigang Bao (Professor at Sun Yat-sen University)

    Jigang Bao

    Professor at Sun Yat-sen University
Shuttle service to airport/train station

Shuttle service to airport/train station
From 17:30 to 22:00

Shuttle service to airport/train station

Shuttle service to airport/train station
From 06:00 to 22:00