About Us

With its headquarters in Hangzhou, China, the World Tourism Alliance is a non-governmental, non-profit international organization. For the purpose of “Better Tourism, Better Life, Better World”, WTA is committed to promoting global poverty reduction, development and peace through tourism. Its membership covers national and regional tourism associations, influential tourism and tourism-related enterprises, tourism cities, academia, media and individuals. As a service-orientated organization, WTA is a rising platform for communication, networking, information and resource sharing.