WTA • Xianghu Dialogue 2019

With the support from our members and the global community, WTA has grown up one step after another into its second year. Along the way, we have always adhered to our motto and strived to carry out our mission, which is to promote peace, development and poverty alleviation through tourism. Aiming at building an international platform for connectivity and sharing within the global tourism community, the first "WTA · Xianghu Dialogue" was successfully held in the Hangzhou City of China in September 2018. On the subject of "Poverty Alleviation and Development—Shared Responsibilities of World Tourism Community", the Dialogue was well-attended by more than 500 participants representing both WTA members and non-member organizations worldwide. At the Dialogue, we released the cases of "WTA Best Practice in Poverty Alleviation through Tourism" together with the World Bank and other international organizations.

For this year, the WTA · Xianghu Dialogue 2019 will be focused on how our sector could respond and adapt to the rapid growth and transition of today's tourism. We will work in partnership with the United Nations World Tourism Organization (UNWTO), World Bank, World Travel & Tourism Council (WTTC), European Travel Commission (ETC), Global Tourism Economy Forum (GTEF) and Pacific Asia Travel Association (PATA) on discussions about such topics as the global situation and the trends of tourism, application of big data to destination marketing, and how scientific and technological progress could stimulate innovation in the industry.

We look forward to having you onboard with us for the WTA · Xianghu Dialogue 2019.